Why PRWeek is 'vital reading' at Westminster

The Guardian, 28 March, p3
'Downing Street's latest attempt to spruce up Brown's image ... was revealed in the magazine PRWeek, which has been a regular conduit of stories about Number 10's media plans.'

The Times, 3 April, p31
'News of recent reorganisations has appeared first in PRWeek ... Last week it disclosed that Mr Carter had contacted three of Tony Blair's former speechwriters, Phil Collins, Peter Hyman and David Bradshaw, to see whether they wished to return. Insiders said that the report was accurate.'

The Independent, 5 April, p43
'When PRWeek comes off the press now, there is a queue of government messengers on motorbikes waiting to rush copies through to Westminster, where people need to know the latest about what's happening in 10 Downing Street.'

Peter Oborne, the Daily Mail, 5 April
'PRWeek, hitherto a specialist trade magazine, has suddenly emerged as vital reading for those who wish to know how Britain is governed. Every new edition of PRWeek seems to bring fresh news of the order of battle inside Downing Street. Only last Thursday came news of another development.'

Martin Ivens, The Sunday Times, 6 April
'In stuffier days The Times was the house journal of governments. Under Brown that house journal is now PRWeek.'

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