Technology: Teen comedy
Paramount Pictures has briefed digital agency Way to Blue to promote the film adaptation of a bestselling teen novel. Angus, Thongs and Full-Frontal Snogging is a coming-of-age comedy from Gurinder Chadha, director of hit British films Bend It Like Beckham and Bride and Prejudice. Way to Blue will target social networks, online media and blogs in advance of the film's release in July.
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