The paper's news editor David Brown spent just 18 months at the Murdoch freesheet, but has more than 20 years of Fleet Street experience, including stints at News of the World, The Sun and Daily Express.
At Octane, Brown will advise the agency and its clients on media relations strategy. He will also be involved in copy writing, working on flagship accounts BT and Progress Software.
Brown will also be responsible for media training and crisis management strategy. He will report to Octane MD Kelly Hall.
Top journalists who have recently moved into PR include the BBC's James Hardy and Guto Harri. In the past few months, The Sunday Times political editor David Cracknell and The Observer's executive editor of news Kamal Ahmed have also defected from journalism.
Octane launched in 2002 with clients including BT Openworld and later secured email outfit Postini, now owned by Google. Now the agency looks after BT Retail's consumer and small business broadband and BT's Devices arm, among others.