Emily Smith joins APCO Worldwide after three years on the Economist Group's European Voice. Before joining the paper, Smith worked for media including ENDS Europe Daily, The Parliament Magazine, EUPolitix.com and TV Brussels, as well as for the European Commission press department.
Garry Walsh, managing director of APCO's Brussels office, said Smith had been hired for her 'outstanding experience as a journalist with one of Europe's most respected publications'.
Smith said: 'Businesses and industry are increasingly aware of the importance of good comms strategies.'
APCO's UK office was recently fighting to hold on to its account with Lloyds pharmacy (PRWeek, 14 March).
It is understood that APCO, headed in the UK by MD Darren Murphy, pitched against Lexington Communications and Insight Public Affairs.