Voluntary Sector: Wriglesworth bags BSA account

The trade association for building societies has drafted in The Wriglesworth Consultancy after a three-way shoot-out.

This is the first time that the Building Societies Association (BSA) has used an agency on a retained basis.

Wriglesworth will focus on strategic PR advice for the BSA's four-strong in-house PR team but will also cover implementation and project work. MD John Wriglesworth will head the account, supported by a team from the agency's retail financial services department.

The agency worked with the BSA in September last year, when it helped it to launch its House Price Expectations report.

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