Voluntary Sector: Wriglesworth bags BSA account

The trade association for building societies has drafted in The Wriglesworth Consultancy after a three-way shoot-out.

This is the first time that the Building Societies Association (BSA) has used an agency on a retained basis.

Wriglesworth will focus on strategic PR advice for the BSA's four-strong in-house PR team but will also cover implementation and project work. MD John Wriglesworth will head the account, supported by a team from the agency's retail financial services department.

The agency worked with the BSA in September last year, when it helped it to launch its House Price Expectations report.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in