C&W buys stake in tech experts

WPP-owned Cohn & Wolfe has acquired a majority stake in technology specialist AxiCom.

The pan-European tech agency will operate as AxiCom Cohn & Wolfe, with its CEO and founder Julian Tanner reporting to C&W's global CEO Donna Imperato.

'We've been searching for the best technology firm in Europe to complement our expertise in the US and China,' said Imperato. 'AxiCom offered the most impressive team of professionals among the agencies we considered.'

AxiCom is the eight largest tech agency in the UK, according to PRWeek's 2007 Top 150. The agency operates in seven European countries and employs more than 80 staff. Its client list includes BT, Dell, Kineto, Linksys, Real Networks, Sling Media, ShoreTel and Actix.

It will continue to be run by its existing management team who will work closely with C&W's UK tech team.

C&W's tech team has lost several senior staff in recent months, including MD Gladys Elia, who resigned after only nine months.

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