BBC presenter opens sports firm

Match of the Day and Five Live Sport presenter Mark Pougatch has launched a sports comms business within consumer agency PagetBaker.

Pougatch, who has known PagetBaker co-founder Will Paget since university, launches 11 Management this week.

The new division will focus on sports comms and name its first major client next week.

Pougatch, 40, said he would continue to freelance for the BBC and would not give up broadcasting, but would give an 'appropriate amount of time' to building 11.

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