Macesport wins UK hockey brief

Great Britain Hockey has hired a PR agency in the run-up to the Beijing Olympics.

Crista Cullen: UK hockey star
Crista Cullen: UK hockey star

Macesport is briefed with maximising the profile of Britain's hockey teams.

Both the British men's and women's squads have qualified for the Games. 'Olympic qualification is a great springboard to heighten interest in one of our most popular team sports,' said Macesport MD Paul Mace.

'We shall be targeting all national and regional media to generate enhanced coverage. Both squads have extremely talented players and we will look to generate increased public awareness of the players and the team.'

Mace reports to GB Hockey director of marketing and comms Barry Snellgrove.

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