Wriglesworth for Building Societies Association

The trade association for Building Societies has brought in The Wriglesworth Consultancy after a three-way shootout.

Wrigglesworth: BSA brief
Wrigglesworth: BSA brief

This is the first time that the Building Societies Association (BSA) has used an agency on a retained basis.

Wriglesworth's remit will focus predominantly on strategic PR advice for the BSA's four-strong in-house PR team but will also cover implementation and project work.

MD John Wriglesworth will head the account and will be supported by a team from the agency's retail financial services department.

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