Satellite to aid launch of damning farming report

A major new report calling for sweeping changes to the food and agriculture industry across Europe is to be launched next week by specialist environmental agency Satellite.

Farming: changes in store
Farming: changes in store

The International Assessment of Agricultural Science and Technology for Development (IAASTD) will release the report on global agriculture next week. Satellite is to handle media relations for the UK and English-speaking European press, while being the lead agency globally.

The report is the result of three years of co-operation among over 400 scientists, 30 governments from developed and developing countries, as well as 30 civil society organisations. It is funded by UNESCO and the World Health Organisation.

The report will say that modern agriculture needs to change radically if the world is to avoid social breakdown and environmental collapse.

Director of Satellite's recently established Ethical PR Division, Tyler Moorehead, said: 'It is a really interesting exercise in bringing together the academic and comms sectors. We have found the academic community to be responsive to ideas around comms and campaigning.'

In the run up to the launch, Satellite has given out invitations and is also issuing statements from the IAASTD's base in Johannesburg to act as 'curtain raisers' for the announcement.

The press launch will take place at the Foreign Press Association on 15 April, attended by broadcast journalists, mainstream press and specialist farming and agricultural press.

The findings of the report will be embargoed until the following day, at which point Satellite will continue to work with the European English-speaking media until May.

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