Bayer hires Cohn & Wolfe for UK women's brief

Drug firm Bayer Schering Pharma (BSP) has hired Cohn & Wolfe's healthcare team to handle the UK brief for its women's healthcare portfolio following a three-way pitch.

Spadaccino: Bayer brief
Spadaccino: Bayer brief

The win follows the appointment of Ketchum's healthcare division last week to handle the global PR support for the pharma firm's women's products.

Cohn & Wolfe's brief will focus on BSP's long acting reversible contraceptive Mirena and combined oral contraceptive Yasmin. It will target healthcare professionals in the UK and work will include future pipeline products as part of the brief.

Cohn & Wolfe director Jo Spadaccino will head up the account and will work with associate director Vicky Kelham and associate media director Stuart Mayell.

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