Slam keeps six-figure Brothers brief

Weber Shandwick-owned Slam PR has retained the six-figure Brothers Cider consumer account after a competitive pitch.

Brothers: Glastonburystaple
Brothers: Glastonburystaple

Slam has been tasked with capitalising on Brothers' sponsorship of at least seven music festivals this summer, using guerrilla tactics to promote the brand's theme of escapism and adventure.

The youth agency's MD Molly Hooper will continue to lead the account, which is thought to be worth approximately £150,000.

While Brothers is no longer the official sponsor of Glastonbury Festival, the cider brand will still have a presence at its usual spot by the Jazz Stage.

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