Special mentions must go to Red Signal PR, for its reimagining of Big Ben with a digital face, and the BBC team, which dreamed up flying penguins to promote its iPlayer. But the best was Van Communications' work for client Blue Square, in which it touted the idea of Greyhound racing on ice. BBC Breakfast News and the Daily Mirror both picked up on the wheeze. Coverage suggested that those wanting to bet on the exciting new sport could do so through exclusive sponsor BlueSquare.com.
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