Take Global Tolerance MD Simon Cohen, for example, who appeared on page two of this very magazine but a week ago.
No sooner had it hit the shelves, than he received the following email:
'I just clapped eyes on you in PR Week and fell in love.
'How about I buy a date with you and the proceeds can go to charity? I have £25!'
Cohen declined, but only, he assures Diary, after his girlfriend had offered him £30 instead.