What a laugh! I can't be alone in picturing the rugby player as a slightly different animal to this image of articulate, responsible saintliness.
Rewind to student days - the rugby boys in the bar. Vomit in a beer glass, anti-French songs, neck veins bulging for Queen and country. The article tells us that rugby players are 'well positioned' to 'understand and deliver key messages' - text that sits alongside kit-off pictures of a bulging Ben Cohen and hairless Lewis Moody. Phwoar, look at the brains on him!
MATT HOWELL, account director, Lindsell Marketing.