LETTER: Brawn still beats brains in rugby

So rugby players are the latest brand ambassadors of choice (Features, 21 March).

What a laugh! I can't be alone in picturing the rugby player as a slightly different animal to this image of articulate, responsible saintliness.

Rewind to student days - the rugby boys in the bar. Vomit in a beer glass, anti-French songs, neck veins bulging for Queen and country. The article tells us that rugby players are 'well positioned' to 'understand and deliver key messages' - text that sits alongside kit-off pictures of a bulging Ben Cohen and hairless Lewis Moody. Phwoar, look at the brains on him!

MATT HOWELL, account director, Lindsell Marketing.


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