LETTER: BA needs to use spokesmen better

Witnessing the fiasco of the first day of T5, most PR people will feel some sympathy, knowing the real pressures of a breaking negative story.

Stories such as this remind us about the importance of spokespeople, access to them and the dangers of denying the full force of the problems.

A diverse range of spokespeople made readily accessible to the media is the key. This does not stop negative PR coverage but it can minimise its intensity.

JAMES DAVIES, MD, Impact Evaluation.

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