Bite secured the business with the voice-over internet programmes (VOIP) provider after pitching against GolinHarris and Hotwire. It has been briefed to target small and medium businesses and the enterprise market, promoting Mitel as a leader in green technology. The brief covers corporate, channel and environmental work.
Bite cleantech head and planning director Nick Rappolt said the agency planned to secure coverage for Mitel outside the core media, targeting small and medium businesses in publications such as the Mail on Sunday.
'The platform we created was around organic communications,' said Rappolt. 'It evolves as your organisation does, using technology to communicate in as natural and simple a way as possible. It's about being better for the environment. The technology enables people to work remotely and businesses to run in a distributed way. You can patch people through to workers in other countries.'
Mitel, which competes with systems providers Cisco and Avaya, offers business telephone, voicemail, call centre and other networking applications. It is best known for its VOIP.
The Mitel win comes after online loan pioneer Zopa wound up its work with Bite earlier this year (PRWeek, 28 February). Recent wins for the agency include a brief to promote content management system Interwoven and a planning brief from venture capital outfit Accel Partners.