Charlie Ponsonby has hired recent start-up Bondy Consulting for a consumer and corporate brief, following a three-way pitch.
Bondy will support Ponsonby's new advisory service, Simplifydigital, which aims to help confused broadband and digital customers get the best deals.
The service allows users to ring an expert, give details of what they need and hear the best of 530,000 package options on offer.
The outfit is backed by high-profile investors including the chairman of HBOS and the ex-vice chair of Citigroup.
Bondy Consulting founder Jessica Bondy has worked with Sky before, when she was consumer and corporate MD of Ketchum. She left recently to set up the fledgling agency.