Frank to promote new Kit Kat brand

Consumer agency Frank PR has been hired to promote Kit Kat's newest brand, the low-calorie Kit Kat Senses, following this month's launch using Girls Aloud.

Girls Aloud: launched Senses
Girls Aloud: launched Senses

The win follows Frank's appointment by Kit Kat parent company Nestle UK to launch the 'Blue is Back' campaign for Smarties, (PRWeek, 18 March).

Nestle UK spokesperson Sam Fulton said that Frank may be considered for future brands. 'We like to work with people with which we have experience,' she said.

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