The Kitchen has been founded by Michelin-starred chef Thierry Laborde and entrepreneur Natalie Richmond. The duo are set to open their first store in Parson's Green, west London, in May, with customers able to prepare a meal to take home and cook.
'We do all the shopping and preparation and allow customers to have fun, while also learning how to cook,' said Richmond. 'We need an agency to support the business.'
Consumer agency Exposure pitched to The Kitchen earlier this year. The account was pulled from them following the departure of MD Mark Stringer earlier this year (PRWeek, 28 February).