FRONT PAGE: Henry's House to 'glamorise' QPR

Queens Park Rangers Football Club has signed up celebrity specialists Henry's House in an attempt to inject a dose of glamour into the resurgent west London club.

QPR: new owner Briatore
QPR: new owner Briatore

New billionaire owners Bernie Ecclestone and Flavio Briatore want to draw on the agency's experience with clients including the Beckhams and Jenson Button.

Celebrity fans such as Naomi Campbell have alr­eady been attending games at Loftus Road. It is hoped that Henry's House can capitalise on this and make QPR a serious rival to neighbour Chelsea FC in the glamour stakes.

Formula One tycoons Ecclestone and Briatore bought the club, currently sitting in lower mid-table in the Championship, for £14m earlier this year.

QPR deputy MD Ali Russell said: ‘The new owners brought a lot of interest to the club and helped to make football sexy. We're now looking at how we can best use that.'

Henry's House will work with the club's in-house team to develop ‘brand building, reputation-enhancing initiatives' to start at the beginning of next season.

Last month, the club ann­ounced its biggest ever sponsorship deal, with Lotto Sport Italia, worth £20m to the club.

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