Green briefs for Biss Lancaster, Edelman

Two government-funded PR offensives focusing on climate change are set to take off later this year.

Climate change: two government-funded initiatives are planned
Climate change: two government-funded initiatives are planned
Euro RSCG Biss Lancaster has been called in to oversee a campaign highlighting the impact of aviation on the environment.

Meanwhile, Edelman has landed a brief to support and advise a Euro-wide initiative to find a team of ‘climate ­advocates' working towards improving European climate change efforts.

Biss Lancaster has been appointed by Omega - a new group set up to advise government, industry and NGO stakeholders. Omega was formed as a partnership bet­ween nine universities, inc­luding Cranfield, Cambridge, Manchester Metro­politan and Oxf­ord. Experts from the universities, industry and government are to study the impact of aviation and deve­lop strategies to mitigate against its effects.

‘With global air transport expected to grow fourfold in the next 30 years, policymakers, regulators and technologists face considerable challenges,' said Omega chief executive Roger Gardner.
‘It is very important that Omega's work is widely und­erstood to help shape government policy and improve the environmental performance of the aviation sector.'

Meanwhile, Edelman has been hired by the British Council, which is launching ‘Challenge Europe' to eng­age people in the climate change debate. The aim is to gather a group of people who can ‘fundamentally change the way we use carbon'.

A ‘selection of 15 to 20 talented people aged 18 to 35' will be chosen from each of 14 countries involved. Businesses and green groups will help to dev­elop their ideas. Edelman's consumer arm, JCPR, will be a central hub for PR strategy across the Nordic, Baltic, eastern European and UK markets.

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