Immediate PR was awarded the account following a competitive pitch against five undisclosed agencies. The agency will replace incumbent Pure PR.
The account will include media relations activity and the agency will target all women's consumer press as part of the brief.
Immediate PR account director Polly Field and senior account manager Lisa Seligman will head up the account.
Barry M Cosmetics was created in 1982 by Barry Mero. The brand is now available in over 800 Superdrug stores and is also available in Boots nationwide.