EEDA launches sustainability campaign

The East of England Development Agency (EEDA) has launched a campaign to encourage sustainability projects, with a £200,000 prize for winners.

EEDA: launch
EEDA: launch

The winners will win £200,000 to develop the idea, as judged by a panel including environmentalist Jonathon Porritt.

Led by interim PR manager Rebecca English, the campaign was launched with a street performance in Norwich on 17 March, and is being supported with a community carbon calculator allowing residents to work out and track changes to their carbon footprint.

Media relations will include case studies of green community groups and a research piece into different types of green heroes.

The campaign is backed by Anglian Water, Defra, E.ON and Suffolk County Council.

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