Freshwater Merlin in Welsh adult learning drive

The Welsh Assembly Government's adult learning body has appointed Freshwater Merlin to deliver a three-month campaign to promote Adult Learners' Week (17-24 May, 2008).

Adults: never too old to learn
Adults: never too old to learn

The body, named NIACE Dysgu Cymru, has hired the newly-formed agency to provide a campaign focusing on human-interest stories from around Wales.

It wants to 'demonstrate the real benefits of lifelong learning on areas such as economic prosperity, health and social inclusion'.

The consultancy will also promote the 22 'learning festivals' taking place across Wales during the week as well as themed days such as Silver Surfers' Day and Learning at Work Day.

The campaign will be the first to be delivered jointly by the PR team that spans Freshwater Wales and Merlin, the integrated PR and marketing agency acquired by Freshwater UK on 1 February.

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