LETTER: Charities need celebrity support ..

So the use of celebrities in PR came up again at the recent Fundraising, PR and Communications Excellence conference in a presentation from Max Clifford (News, 21 March).

High profile celebrity partnerships are of significant value to The Children's Society. Using a variety of celebrities allows us to speak to new audiences through a wider range of media.

This support also offers strong fundraising opportunities, with their ability to attract high net worth individuals. Matching your campaign to a celebrity that empathises with the message you are conveying is vital. The Children's Society has developed a celebrity supporter network that allows us to foster relationships with key movers and thinkers.

Mungo Denison, celebrity liaison manager, The Children's Society.

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