High profile celebrity partnerships are of significant value to The Children's Society. Using a variety of celebrities allows us to speak to new audiences through a wider range of media.
This support also offers strong fundraising opportunities, with their ability to attract high net worth individuals. Matching your campaign to a celebrity that empathises with the message you are conveying is vital. The Children's Society has developed a celebrity supporter network that allows us to foster relationships with key movers and thinkers.
Mungo Denison, celebrity liaison manager, The Children's Society.