Drive to promote fitness web portal

Fashion and lifestyle agency The Communications Store has been taken on to promote an online health and beauty site that allows users to book treatments by postcode.

Return to Glory, founded in 2006 by Natasha Dwyer (PR Week, 19 January 2007), allows users to browse and select fitness instructors, massage therapists and yoga teachers based on their location. The web outfit has hired The Communications Store for a full PR campaign, promoting the site's easy-to-use format. As well as its searchable website, Return to Glory operates a text message booking service.

The Communications Store's beauty division head Anna Hooper will lead an account team at the London firm, whose other clients include luxury beauty brand Dr Hauschka and John Frieda hair salons.

The Communications Store is co-run by well-known events planner Tom Konig Oppenheimer and Julietta Dexter.

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