FRONT PAGE: Who is the most influential of all?

The most influential practitioners in seven key spheres of PR are pinpointed for the first time in a key publication from PRWeek today.

PRWeek Power Book
PRWeek Power Book

Power Book 2008 is the authoritative guide to the most powerful one per cent of the PR industry. The top PROs in each sector were judged after speaking to senior national journalists and MPs, as well as consulting the PRCA and the CIPR.

View the 2008 Power Book  

Brunswick founder Alan Parker scoops the top City spot, Downing Street chief of strategy Stephen Carter is top in politics and public affairs, and Freud Communications chairman Matthew Freud is the most influential in consumer and ­celebrity PR.

The book also reveals that leading PR professionals' favourite newspaper is the Financial Times and their favourite restaurant The Wolseley.

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