Gala Coral drops retained agency in comms review

Gala Coral has split with incumbent Brunswick after seven years and is reviewing its financial comms support.

Gambling giant: Gala Coral Bingo
Gambling giant: Gala Coral Bingo

The gambling leviathan, Britain's largest private firm, parted company with the City agency and has not yet decided whether it will retain another.

'Brunswick has done an excellent job but the time has come to review our communications needs going forward,' said Gala Coral corporate affairs director Craig Leviton. He added that no pitch list had been drawn up yet because the company was considering replacing Brunswick with an in-house team.

Gala Coral is expected to embark on an IPO once markets improve. The casino, bookmaker and bingo group is currently owned by a number of private equity firms.

Leviton joined Gala Coral last year, following ten years at lobbyists LLM, now FD-LLM (PRWeek, 16 March 2007). The corporate affairs chief has a varied CV, including a three-year stint working with MPs and All-Party Parliamentary Groups in the House of Commons.

Leviton's departure prompted FD-LLM to bolster its lobbying firepower with the hire of The Sunday Times former political editor David Cracknell. Cracknell, 39, had spent six years at the News International-owned paper (PRWeek, 3 November 2007).

Earlier this month Gala Coral was being mooted as a potential buyer of the Tote - the state-owned bookmaker.

Reports from Gala Coral suggested the firm was interested in forming a consortium with the racing industry to buy what will be Gordon Brown's first privatisation since becoming Prime Minister. Earlier bids for the Tote from within the racing industry had been deemed too low by the Government. The Tote is valued at around £400m.

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