Sarah Semple has joined with a brief to establish the agency's presence in the South, grow the London client base, and recruit five extra staff.
Semple has just got back from a sabbatical, but was previously MD of EHPR. She has also been head of consumer at Band and Brown and senior associate board director at Hill & Knowlton.
The London office was set up in August last year and Heather Butcher joined as associate director to handle the launch. Butcher left at the end of last year.
Semple will now take charge of the office reporting into group MD Sandy Lindsay.