Kites get Primal

UK kitesports brand Flexifoil has brought in Primal PR to promote the company globally.

Kites: sporty
Kites: sporty

The agency plans to take kiting 'into the mainstream media' and introduce kite sports to the uninitiated.

It will help the brand with its longer-term goal of creating a high street presence for the brand, as it introduces a clothing and accessories range.

'We aim to position Flexifoil as a global sports apparel brand which pushes the boundaries of the adventure sports fashion sector. Our vision is to position Flexifoil as the best loved kite surf brand on the planet,' said agency MD Ivor Peters.

Peters said recreational kitesports have become one of the fastest growing sports in the world.

'We will take ownership of the sport within the mainstream media to make a transition from niche brand to household name', he said.

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