Back then they didn't have the medical expertise and support offered by the Priory - the rehab home of the alcoholic, drug-addled, fame-bloated celebrity elite. And perhaps their music was better for it.
Now, the Priory Group, a chain of more than 50 hospitals, including the one which served Paul Gascoigne and Pete Doherty, has brought in North East-based agency Recognition to increase awareness.
PRWeek picked up the story on the venerable website of the Northern Echo and gave Recognition a call to see if the win could get more, erm, recognition.
Oddly, the agency said that the group did not want the story to 'go national' quite yet; rather strange given that the Northern Echo doesn't decline London-based readers on its website.
A clear case of Diary wanting to write an article about rehab, but them saying no, no, no.