DIARY: Priory is shy about more Recognition

The Eagles are famous for spending much of the 70s in the sort of drug-induced daze that would make Amy Winehouse wince.

Back then they didn't have the medical expertise and support offered by the Priory - the rehab home of the alcoholic, drug-addled, fame-bloated celebrity elite. And perhaps their music was better for it.

Now, the Priory Group, a chain of more than 50 hospitals, including the one which served Paul Gascoigne and Pete Doherty, has brought in North East-based agency Recognition to increase awareness.

PRWeek picked up the story on the venerable website of the Northern Echo and gave Recognition a call to see if the win could get more, erm, recognition.

Oddly, the agency said that the group did not want the story to 'go national' quite yet; rather strange given that the Northern Echo doesn't decline London-based readers on its website.

A clear case of Diary wanting to write an article about rehab, but them saying no, no, no.

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