Despite the difficult City market, Curtain said he wants to grow Allerton Communications over the next year and 'pick up accounts with London and regional firms'.
Curtain is a former City editor of Business AM who spent 14 years as a journalist before moving into PR in 2002. Before Capital MS&L he held positions at Abchurch Communications and Bankside.
He has taken on a former Bloomberg journalist at the new agency. Jennifer Thomas, formerly vice-president and director of Washington DC-based comms firm The Harbour Group, will advise on comms strategy, media relations and crisis management.
The agency already boasts a former MS&L client, technology firm NXT, on its roster.
MS&L, meanwhile, has boosted its director numbers with the hires of Nick Donaldson and Penny Freer. The duo join from Capital Markets Group, an independent investor relations and company advisory firm they founded in 2004.
Donaldson, a lawyer by profession, has worked in investment banking for more than 25 years. He was head of corporate finance at Arbuthnot Securities until 2003 and has held senior investment banking positions at Robert W Baird and Credit Lyonnais Securities.
Donaldson was also a member of the Financial Services Authority's Listing Authority Advisory Committee for ten years.
Freer has worked in investment banking for more than 20 years, most recently as head of equities at Robert W Baird.