Voluntary Sector: Primal PR to promote Bible online

A charity that promotes "biblical values" has brought in external PR support as it tries to make The Bible more relevant for modern life.

Scripture Union has handed Primal PR a three-month contract to help launch its online resource WordLive.

WordLive allows users to access The Bible in a multimedia format. For example, it features podcasts of people reading out passages from the text and sends biblical messages to mobile phones.

Primal PR is overseeing a campaign to engage consumers in a debate about whether the nation has lost its moral compass.

'If the papers and social commentators are to be believed, the country is "going to hell in a handcart",' said director Natalie McLean-Reid. 'We are igniting the debate about whether religious texts such as The Bible are still relevant to the way we live today.'

The charity released the results of a survey of public attitude to 'sins' this week, claiming that the traditional lines of what is right and wrong are becoming blurred. It targeted both press and broadcast.

Primal PR will be targeting religious correspondents to write more features on the subject in the run up to Easter.

Scripture Union wants to change the fact that The Bible is the world's least read bestseller. It notes its mission as using the text to 'inspire children, young people and adults to know God'.

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