Iris appoints for pan-Euro focus

Iris PR has poached Visit London's European PR Manager to develop it pan-European expertise.

Account director Kathryn Smith was at Visit London for two years, responsible for the strategic development and implementation of PR strategy across all European territories.

She worked with seven agencies across the continent and also acted as European spokesperson for Visit London.

Prior to Visit London, Smith had a four-year stint at Freud Communications, where she worked on high profile consumer campaigns for the likes of PepsiCo, Pizza Hut and Nestlé Rowntree.

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