Shazam has hired Hotwire sister agency Skywrite Communications to promote its service in the US and UK. The agency will target social networks and blogs as well as traditional media.
Shazam allows users to identify a song they hear on the radio or in a club by holding their phone in the air for ten seconds. Subscribers to the Shazam service can then purchase any music they hear, all automatically.
Skywrite MD Sarah Baldry said that her team would target 'all music lovers', focusing on 20-to-35-year-olds.
'They’re the demographic with the cutting edge phones,' she said.