DIARY: Surprise fame for CIPR's Colin Farrington

Diary writes about Freud because he is well known, sharing a status with the likes of Max Clifford and Lynne Franks as a PRO of whom those outside the industry are vaguely aware.

Within the industry, there are also individuals who retain a certain ubiquity. Colin Farrington, for example, is as well known to PRWeek as, say, the art of making up a survey to gain client coverage.

Farrington's shiny bonce and status as CIPR director general have seen him grace the Diary page more times than bad metaphors. But Diary was not aware just how far Farrington's fame has spread.

This week PRWeek was delighted to receive a report by Ciao Surveys showing that the average schmo on the street thinks PR is advertising and that it does not have a positive effect on society. In fact, Diary was going to highlight some of the findings on this very page.

That was until we read the section revealing that six per cent of the UK population know who Farrington is. Now that can't be true. Can it?

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