LETTER: Hill is right that manners still count

David Hill's revelation that Tony Blair didn't listen to the Today programme was worth PRWeek's cover price alone (News, 7 March).

How reassuring that the BBC's smug, self-satisfied 'flagship' current affairs programme didn't set the political agenda in the Blair years.

How satisfying too that Hill's advice to someone embarking on a PR career was: 'Be available and helpful; try always to be cheerful and to seek the respect and goodwill of your colleagues.'

Dame Jacqueline Wilson (Hit or Miss, 7 March) recently wrote a hand-written letter of thanks to my teenage daughter, who had written congratulating her on deservedly being made a Dame.

My daughter was delighted to receive the letter. And without knowing it she agreed with Hill ('I bet she gets loads of letters, but good for her that she took the time to write back herself. That's good PR'). It is reassuring that not all the role models for our industry are Patsy and Edina.

Clive Booth, public affairs and media relations director, ACCA.

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