Our readers include the baby boomers who are not ready to settle down with pipe and slippers and don't want to be pigeonholed or ignored. They are interested in staying healthy, looking good and getting the best out of life. They have time and money to spend on themselves. It's a market that currently isn't being catered for.
What changes have you made?
We've brought in Stuart Glendinning of moneysupermarket.com as our financial guru, food is covered by top chefs such as Rick Stein and we've widened the scope of Leisure and expanded Gardening and Travel to include short breaks and long-haul dream holidays.
There are new sections: Property, with The Daily Telegraph's Sheila Prophet, Fashion, Homes, Books, Motoring and Looking Good. We have celebrity interviews with the likes of Helen Mirren, art director Laura Hall has given us a fresher, contemporary look and we have lots of competitions, offers and give-aways.
What gets in the mag?
Good writing, big names, products and services, and exciting competitions and offers. We will not use dull or very minor-interest travel or stereotypical leisure stories.
What can PROs do to make your life easier?
Send us short, simple press releases that understand our market; help with competitions, special offers and discounts.
What makes you different to your competitors?
We are independent and not pushing our own products. We're not lumbered with an old image or name, we don't patronise or stereotype our readers. We cater for both sexes, singles and couples and a range of incomes.