Immediate Future to help Friction.TV

'Video Speaker's Corner' website Friction.TV has parted company with Golden Goose - after the agency hired a PR person last year specifically for the account.

Ex-Talksport Radio producer David Brain moved to Golden Goose to handle publicity for the video site (PRWeek, 18 July 2007). He has now moved to Friction.TV as editor.

The debate portal, launched by Cohn & Wolfe last year (PRWeek, 21 March 2007), has brought in Immediate Future for PR support.

The brief is for 'online, viral and seeding strategy,' according to Friction.TV marketing director Simon Lubin. 'We are focusing our resources on the web right now,' said Lubin. 'We would still love to use Golden Goose for project work.'

Regular contributors of Friction.TV include Ecologist editor Zac Goldsmith.

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