IPCAA is a non-profit membership organisation comprising pharmaceutical company staff that work in medical congresses. It works to improve the standards and protocols within the industry.
It offers a range of services to member companies including training, code of conduct and guidelines.
The agency will work with IPCAA on its comms with members, non-members and other key stakeholders in the congress management industry.
It will also work with member companies, medical societies and other stakeholder groups to share best practice.
'We felt it was time that we had the support of an agency to raise our profile and ensure the industry is aware of the extent of our services and the support we provide to our members,' said IPCAA president Anna Frick.
'We have almost 20 years of experience providing an advisory service to the medical congress industry to ensure we maintain the highest standards across all medical congresses,' she added.