Mencap revamps strategy to reach new targets

Learning disability charity Mencap has said sports and film pages will be new targets as it overhauls its communications strategy.

Mencap's press and PR manager Sam Heath said the organisation wanted to reach a new audience. It will now start targeting different media sections including magazines, magazine programmes, sports and entertainment pages.

On 21 April it will unveil a new logo and website. It has also drafted a new manifesto that sets out its goals and beliefs.

The charity will focus on creating understanding among the general public about how difficult seemingly ordinary tasks can be for people with learning disabilities, using the strap line 'Fighting for an ordinary life'.

Heath said the comms team was not aiming for big front-of-newspaper stories, but would be using more subtle messaging, through case studies, to generate understanding of issues faced by people with learning disabilities.

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