Feeling fruity

The Media Foundry has won a brief to raise the profile of Andalucian fruit and vegetables sold in the UK.

Andalucian fruit: sold in UK
Andalucian fruit: sold in UK

The agency has been chosen for a consumer and trade push by Hortyfruta, a new association representing farmers in the region. The campaign will drive retailer demand for Hortyfruta produce while explaining the 'clean farming' methods used by Spanish farmers in Andalucia.

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