McDonald's in hunt for PA shop

McDonald's is putting its public affairs account out to pitch, placing incumbent Bell Pottinger on alert.

The fast-food giant is reviewing its lobbying requirements as calls for restrictions on the marketing of junk food show no signs of abating.

Oystercatchers consultancy is managing the pitch.

Rival lobbying firms will be keen to snatch the prestigious account. Bell Pottinger Public Affairs chairman Peter Bingle said the agency would be re-pitching. Another flagship client of Bell Pottinger Public Affairs, Asda, also recently went out to pitch (PRWeek, 15 February).

Separately, it has emerged that Bell Pottinger Public Affairs held talks about lobbying on behalf of Zimbabwe.

Speaking to MPs last week, Bingle said he turned down the chance to work for Robert Mugabe's regime.

He said: 'We had a call from Zimbabwe ... We said thank you, but no.'

 

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