FRONT PAGE: Pharma industry urged to wake up

A senior drugs PRO has given a refreshingly honest take on the state of the pharmaceutical industry's reputation.

Procter & Gamble director of external relations Mark Chakravarty last week told an academic conference: ‘There is a high suspicion of the pharma industry. Greed, dishonesty and fraud are some of its associations.'

Chakravarty was responding to a week of bad publicity for the pharma industry, which saw GlaxoSmithKline criticised for allegedly hiding negative trial results concerning its anti-depressant Seroxat.

The publicity has promp­ted healthcare PROs to urge the industry to be more proactive in its communications.

Ash Communications dir­ector Carys Thomas Ampofo said: ‘A strong sustained campaign is required and not one based on reactive responses to [negative] stories.'

Ampofo's call for action was backed by Karen Winterhalter, partner at Onyx Health. She said: ‘The industry has to stop hiding away and starting positively promoting the good work it does.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in