The agency successfully re-pitched against two others to retain T4 and E4.
Henryshouse.digital’s Adam Freedman was included in the pitch, as the brief has changed to include a more digital focus.
Tactics under consideration include blogging, social networking and bookmarking to creative virals and editorial.
Freedman also suggested using programme content along with specifically-created online material.
The agency will continue to set up interviews for T4 presenters Steve Jones, Miquita Oliver and Alexa Chung.