The Media Foundry in healthy eating drive

The Media Foundry has been hired to raise the profile of Andalucian fruit and vegetables sold in the UK.

Tomatoes: healthy food
Tomatoes: healthy food

The agency has been brought on board for a consumer and trade brief by Hortyfruta, the new association representing farmers in the region.

It is tasked with driving retailer demand for Hortyfruta produce and will also aim to educate British consumers about the 'clean farming' methods used by Spanish farmers in Andalucia.

The campaign will raise awareness about the specific health and environmental benefits of its farming methods, which slash pesticide residues in its products.

As part of the media relations brief, the agency will target UK farming, horticulture and retail trade, environmental and national press titles.


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