DIARY: Frank FC signing of Zola is a sure thing

PR stunts are, of course, a speciality of Frank PR, which once hired a penguin for the promotion of Sure deodorant (PRWeek, 7 April 2006).

Zola: number 7 for Frank FC
Zola: number 7 for Frank FC

The agency assures Diary, however, that a recent signing for its football team Frank FC is genuine.

'Frank FC has signed up the services of Gianfranco Zola in a long-term contract for an undisclosed fee,' said chuffed agency co-founder Graham Goodkind, wearing a sheepskin coat and smoking a large Stogie. 'He will wear the number 7 shirt.'

Zola's presence in the magazine has nothing to do with the fact that this week's Let's Meet At columnist (right) is a Chelsea fan.

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