2 MINUTES WITH: Lucy Higginson, Editor, Horse & Hound

Horse & Hound has just been redesigned. Tell us about the title.

Lucy Higginson
Lucy Higginson

H&H offers an all-in-one weekly summary of the latest domestic and international equestrian news; comprehensive reports from nine major equestrian disciplines; fabulous photography; veterinary and high-level consumer advice; and fun features and interviews. Plus, we have a legendary classified section.

Who reads the magazine?
Anyone interested in horses. We're read by everyone from Zara Phillips to Katie Price (we're her favourite mag).

What changes have you made?
Our news pages are unrivalled in the equestrian market, so we have increased them by around 30 per cent to include even more stories, lighter features and a round-up of regional stories. We have a new regular rider interview and our special reports from the big competitions of the year are being extended to include more expert comment, pictures, data and analysis.

As Hugh Grant suggested in Notting Hill, are you just interested in stories about horses and hounds?
Well, there does have to be a horsey connection, yes! But as soon as Hugh Grant or Julia Roberts demonstrate their equestrian credentials, I like to think it would be us breaking the exclusive - just as we got the scoop on Madonna's riding lessons with eventing legend William Fox-Pitt.

What do you look for from PROs?
A genuine innovation or construction will always interest us. Rider sponsorships rarely get coverage - it's up to the rider to get your logo out there in our photographs.

What's the best way for PROs to get in contact with stories?
Pick the best contact from the masthead. Emailed releases are fine. Don't phone to see if we are going to use it - we'll contact you if we are. Relevant submissions need to be submitted at least eight weeks ahead of publication.

Circulation: 65,631
Press day: Monday
Frequency: www.horseandhound.co.uk
Contact: lucy_higginson@ipcmedia.com

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