Euro RSCG to help stop university extremism

A new project designed to tackle extremism on university campuses has turned to Euro RSCG Biss Lancaster for support.

Campusalam has been created to 'assist lecturers and students in coping with situations for which they may not ordinarily feel prepared'.

It has soft-launched with a Facebook page and Biss Lancaster will advise on its full launch within the next month, focusing on social networks to reach students.

'Universities are a place to share ideas, promote freedom of thought and engage in debate,' said Biss Lancaster European director Andrew Robinson who heads the account. 'The end goal is to help students maintain good relations and run positive debates on all issues on campus.'

Last month, higher education minister Bill Rammell launched a revised version of 2006 guidance on how to prevent alleged violent extremism among Muslim students in universities and higher education. It urged staff and students to spy on those who they believe will be led into 'violent extremism'.

Campusalam is an offshoot of religious understanding charity the Lokahi Foundation. The project is an attempt to promote understanding within areas in which extremism is thought to foster. It also wants to promote understanding of real Islamic values.

'Campusalam will provide a range of information on Islamic history and teachings to allow principled and constructive debate on matters of interest to Muslims and non-Muslims - some of which can be contentious to raise and difficult to discuss,' said a spokesman for the group.

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